OK GO - Here it goes again.
Synaesthesia.
- How do the visuals respond to the audio?
The video is disjunctive, meaning that none of the visuals respond to the audio. The video has nothing to do with the song. However the movements that the band are using in the video do reflect different beats and turns in the song.
- How is the structure of the song reflected in the visuals?
OK GO don't use the same movements every time for the chorus, the songs structure is 'opening, verse 1, chorus, verse 2, chorus - breakdown, verse 3, chorus' .. the dance does not reflect this structure and just continues with a variety of movements.
However the dance does compliment the song on certain noticeable drum beats where, for example, the whole band will put their arms in the air/jump/fall over.
Narrative and Performance.
- How do the visuals close off potential ambiguities in the music?
I think the video actually creates more ambiguities than closes them off. The song in itself has many possible meanings, a one night stand, a hangover, love, repeated bad nights out.. but the video provides no anchorage for any of these potential meanings as the band is dancing over treadmills.
Star Image.
- How is the star persona constructed by the use of the camera, mise en scene and editing?
The camera is still throughout the video, capturing the whole band, not focusing on one particular band member, implying that each member of the band are all of equal importance.
The only piece of editing throughout the whole video is the writing that appears a few seconds in saying 'OK GO - here it goes again' the rest of the video is recording them doing their dance, there are no cuts.
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