Shot list

Shots 1-7
Rolling cigarette on arm of chair, cut in
Rolling cigarette on arm of chair, mid-shot

Getting up from chair, mid-shot

Behind actor shot of him picking up keys and phone, mid shot

Close up of putting keys and phone in to back pocket, cut in

Walking towards the door and opening, long shot

Outside shot of closing door, long shot.

0:12

Shots 8-11

Walking along the street, lip syncing "Calm it she's not looking, no nobody can see", mid-shot 

Close up of shoes walking towards the camera, dolly shot

Walking along the street, lip syncing "Come and play a game with me", mid shot

Sped up London imagery, fast paced editing

0:30

Shots 12-13

Getting on the bus, long shot

Finding a seat upstairs, mid shot

0:35

Shots 14-17
Sat on bus with rabbit behind him, lip syncing "Why don't you stay for a while? With your revolver smile" mid shot
Sped up London imagery, fast paced editing
Messing with hair, close up
Sped up London imagery, fast paced editing
0:44

Shots 18-22
Putting headphones on, mid shot
Putting headphones on, cut in
Selecting song over shoulder (different album covers)
Sped up London imagery, fast paced editing
Lip syncing "Why don't you stay for a while? With your revolver smile, and your pretty little hips"
Pressing stop button, cut in
1:00

Shots 23-26
Getting off the bus, walking the other way, long shot (Animals following behind)
Sped up London imagery, fast paced editing
Mid-shot of actor walking and lip syncing "Tearing down the curtains, tripping up the stairs"
Walks up to burger van, buys food. Animals in background/queuing.
1:18

Testing equipment: Reflectors.

Audience profile

Fans of the band Daiquiri Cannons will be males, aged around 16-24. They will be C2 - D on the Jicnar scale, and interested in socialising, music, and drinking beer. They may be in a band themselves, and are likely to smoke cigarettes. The live in an urban setting, such as London or Birmingham. If they are still in education, they will not enjoy it, and will not plan to go into further education. They will be concerned with the status of the brands they wear, so will wear Fred Perry, Harrington, and Ben Sherman a lot.

Risk Assessment

Casting and Performers

We will be using the same actor who posed as the lead singer of the band, Jack, to play the same character in the music video. He is reliable, has been in music videos before, and also fits the audience profile so will know what we are looking for and what is appropriate for the genre. We have checked the dates we plan to film with him, and he is available for all of the times he is needed. 

Playing the lead singers friends and wearing the animal masks will be Sam and Laurie, both of which have also been part of music videos before and will be reliable. We have also checked the dates that we plan to film with the animal masks, and both actors are available on these days. 

Lyrics

We requested the band send us a copy of the lyrics to the song, so we could then forward them to the performer to learn in plenty of time before we begin filming. It will also be helpful for us when drawing up a shot list. 

Easy does it sweetheart

Slip it up your dress

Keep a cool demeanour

Your complexion's a mess

Calm it she's not looking

No, nobody can see

You're playing with the best of the worst

Come and play a game with me

Why don't you stay for a while?

With your revolver smile

And your pretty little hips

And your cherry red lips

Tearing down the curtains

Tripping up the stairs

Banging heads upon the walls

Games of truth and dare

With bedroom eyes and killer thighs

Getting lost in pretty lies

Trapped between your velvet sheets

Lying with you cheek to cheek

Why don't you stay for a while?

With your revolver smile

And your pretty little hips

And your cherry red lips

Why don't you stay for a while?

With your revolver smile

And your pretty little hips

And your cherry red lips

Time Management

Digipak and Advert

Tutorial videos I found effective.

This is a tutorial video on how to 'fracture' images through photoshop. I tried out this effect on my poster photo of the pig mask, after feedback from my target audience it proved to be very effective and eye catching.

I attempted to use it on the digipak photos as well, however the size and colour of the photos meant that the effect was made to look quite cheap and sloppy.

Photography Techniques

As a group, we have explored the possibility of going to London and filming in the tube stations and on the buses. We asked for permission from the London underground and discovered that you needed to hold a permit to film, but were allowed to take pictures. 
We decided that the best way to incorporate this in to our video would be to use fast pace editing. Before going to London we did a test run in the college car park.

Print Research Magazines

This advert is from Q magazine, promoting Bombay Bicycle Clubs new album. The imagery is consistent with that of the album cover, black and white imagery of a park with blue text in different fonts. It has a washed out look, which is consistent with the genre. It features the name of the band, the album title, most recent song releases, 'out now' in bold and the bands website at the foot of the advert. This is all used to intrigue the bands current audience. For new audiences the genre of the band is clear, the use of over exposed imagery and other such features makes it really clear. This is opposed to adverts for artists such as Rihanna's, which is full of colour, 'in your face' type of advert. 

The Horrors, Strange House advert found in Kerrang Magazing, is an example of how bands use the colours and expression of imagery in adverts to convey the overall mood of the music. The black and white theme and the bands blank expression gives off a serious and dark vibe, clearly not a jumpy, dance, love and happiness vibe like Rihanna's. Like BBC's advert, the band's name and album title are the most noticeable in large bold lettering,they also emphasise the release date. An additional feature of The Horrors advert is the use of critique quotes, this gives the audience a sense of the bands confidence in the album. 

Print Research Digipaks

To gain a better understanding of how digipaks are used as a means to sell music. When researching the Brit Pop genre, I have found that bands tend to use digipaks for aesthetic reasons. 

CD Covers 

The Arctic Monkeys and Oasis' digipaks have been interesting to look at, as they both were made more than 10 years apart. Both covers have many similarities, they share the use of effects, which is often seen with this genre. For example, the Oasis cover is over exposed and uses a washed out effect. This can create an overpowering, hazy light that is reminiscent of looking in to the sun. It can also be used as a way to brighten up a mundane scene, which often the front covers of 'indie' type CD's are. The Arctic Monkeys 'Humbug' also uses these effects. 
A second similarity between the Brit Pop artists digipaks is the use of imagery. Although the Arctic Monkeys digipak features the band on the front, it is not clear, the use of mirrors, shadows and disjointed imagery makes it entropic. It could connote that the band are taking a darker more experimental route with their music, but it isn't clear. Oasis use a similarly entropic image, and this is seen mimicked across the genre. 
Another common feature is the way in which the album title is - or isn't - displayed. Bands sometimes only put their name to the CD, but not the CD title, for example Humbug. Oasis have displayed both titles, however the band name is in a banner of its own, it stands out. The title is white against a bright background. A lot of bands don't put anything on the front, just imagery. 

Disc Imagery

Disc imagery is common throughout the Brit Pop genre. The picture on the disc usually relates to the front and back cover, developing a theme. The Oasis 'Whats The Story Morning Glory' disc is the back of a mans head. This relates to the front cover, as you see a man walking away from the camera. Its plain, simple, but effective. It features the track listings at the bottom of the disc, and the name of the band and CD at the top. The record, production and distribution companies are also written around the sides. The Arctic Monkeys disc is just a pie with AM baked on to the top. This imagery is used to connote that the band are quite normal and down to earth, something that their audience will go to the pub to get for a meal, they share the love of too. 

Back

The backs of the digipaks keep up the theme. Oasis' shows the man from the front cover, just in a different setting. The Arctic Monkey's CD is plain, but fits in with a colour scheme. The title and band name is featured, along with a track listing and bar code. Theirs features the label, production and distribution on the back as opposed to on the disc. 

Pitch Feedback

After pitching our music video to the rest of the group and looking through the feedback we were given, the main concern was "Could you have difficulties taking equipment such as lighting/cameras to London?" We have re-considered the equipment we'll be using because of this, and have decided that for the shots filmed in London we will use hand held cameras and small LED lights. These are easy to transport on the coach without getting damage, and also easy to use on the bus/tube locations.

 One other issue that cropped up was "Do you need permission to film in a tube station/on a bus?" We have looked into this, and although we would need to apply for a £50 permit to film on public transport, we are free to photograph in these locations. Taking this into consideration, we have decided that any shots on a bus or tube station will be done with stop motion photography. As well as fitting in with the legal permission guidelines, we all feel this will add a more interesting dimension to our video.

 The rest of the feedback we received was positive and supportive of our idea, including comments such as; "Suitable for the target audience, the idea is original and different yet will still be relatable" "I like the entropy of the animal masks and am interested to see how it is put together" and "It sounds very realistic and will fit really well with your chosen genre."

Pitch Prezi

This Prezi was made to assist us in presenting our pitch to 'sell' our music video. We firstly explored the genre of Brit Pop, then went on to develop our ideas through the use of pictures.

Location Research/Pitch Material

Today we went as a group to The Farriers Arms pub, our chosen location for photography and for some parts of the music video. We spoke to the manager about our intentions and he was happy for us to film and photograph whenever we wanted. Whilst we were there we purchased some packets of pork scratchings to share around the class when we pitch tomorrow, as it will give a feel for out genre/theme for our video. We also want to feature pork scratchings in our print work and video.

Digipack

Looking at other digipak examples, our group came up with this, using existing images. Each image is consistent with our music video theme. Next time, improvement's would be to include some text, like tracks from the album, and make the lighting and general imagery more consistent as they are strikingly different in this one. 

Green Screen

This was one of our groups first attempts at using green screen. 

Andrew Goodwins Analytical Framework

OK GO - Here it goes again.

Synaesthesia.

- How do the visuals respond to the audio?

The video is disjunctive, meaning that none of the visuals respond to the audio. The video has nothing to do with the song. However the movements that the band are using in the video do reflect different beats and turns in the song. 

- How is the structure of the song reflected in the visuals?
OK GO don't use the same movements every time for the chorus, the songs structure is 'opening, verse 1, chorus, verse 2, chorus - breakdown, verse 3, chorus' .. the dance does not reflect this structure and just continues with a variety of movements.
However the dance does compliment the song on certain noticeable drum beats where, for example, the whole band will put their arms in the air/jump/fall over. 

Narrative and Performance.

- How do the visuals close off potential ambiguities in the music? 

I think the video actually creates more ambiguities than closes them off. The song in itself has many possible meanings, a one night stand, a hangover, love, repeated bad nights out.. but the video provides no anchorage for any of these potential meanings as the band is dancing over treadmills. 

Star Image.

- How is the star persona constructed by the use of the camera, mise en scene and editing?

The camera is still throughout the video, capturing the whole band, not focusing on one particular band member, implying that each member of the band are all of equal importance. 

  The only piece of editing throughout the whole video is the writing that appears a few seconds in saying 'OK GO - here it goes again' the rest of the video is recording them doing their dance, there are no cuts. 

Redundancy and Entropy

Redundancy and Entropy

Redundancy

 - is something which is predictable within a message.. if the message in a piece of text is expected/predictable it makes it highly redundant. 

This picture is highly redundant.
There are no oddities about this picture.

This picture has low degrees of redundancy.
This is because it is unexpected.

Entropy

 - is the opposite of redundancy.. unpredictability. If an image is unexpected, or doesn't make its main meaning/purpose clear then it is entropic. 

This picture is highly entropic. Either of these characters on their own
would make the picture redundant, but because they are seen together gives it added entropy/unpredictability. 

OK GO - here it goes again. 

- this video is highly entropic. It depicts the band dancing across treadmills for the duration of the song, which has nothing to do with dancing or treadmills. The video has low degrees of redundancy because it has no obvious links to the song.

Busted Test Video

This is the groups first attempt at filming and editing a music video.