Audience profile

Fans of the band Daiquiri Cannons will be males, aged around 16-24. They will be C2 - D on the Jicnar scale, and interested in socialising, music, and drinking beer. They may be in a band themselves, and are likely to smoke cigarettes. The live in an urban setting, such as London or Birmingham. If they are still in education, they will not enjoy it, and will not plan to go into further education. They will be concerned with the status of the brands they wear, so will wear Fred Perry, Harrington, and Ben Sherman a lot.