Question 2

How effective is the combination of your main product and ancillary texts?

When first creating ideas for the music video and the print production, I was aware that I had to create a coherent package; they needed to work well together and represent the genre of music and the style of my video effectively. I needed to ensure that my package had a 'house style' in order for it to be easily identifiable and that both parts worked together to attract audiences. 

In order to gain an insight in to my genres 'house style' I looked at digipaks from the same genre, including Oasis' 'What's the story, morning glory?' and Arctic Monkeys' 'R U mine?'. I used these as inspiration when planning and decision making. I used the photography studio in college to take most of the shots for my digipak and poster. In my digipak I did, however, include some photographs of various London locations taken earlier in the year, I thought it would be appropriate to use these images to create a link to my music video. 

I used different imagery in my digipak to my poster for variety, and to try and capture all aspects that would be included in to my music video, however in hindsight and looking specifically at my audience research it would have looked more professional and personal to my genre if I had kept it simple. Another point raised when looking at my audience research was the linkage between the video and my poster. The poster puts particular emphasis on the pig mask, however, the video rarely features it, which I feel lead to a lack in coherence. 

Colours and fonts are also important, they are helpful visual indicators that two products are linked together. My advert and digipak clearly show this, I used the font 'Hawaii Killer' found on www.dafont.com. This font gave it an 'edgy' and indie look. I also used 'Ariel' as the font for the regular text i.e. 'coming soon' and 'brand new single from...' etc etc.

Other artists, such as the Arctic Monkeys (below) use the same techniques of using the same font, colour scheme and imagery throughout their promotional packages.