What have you learned from your audience feedback?
After completing the 'marketing-package' and music video, I personally asked or emailed members of my focus group to answer a few questions so I could get some final feedback. The members of my focus group had to fit the specifics of; being 16-25, regularly listeners of Brit-Pop/Indie music, enjoys socialising in pubs, smokes and/or drinks alcohol.
The questions were as follows:
1) What genre of music do you think this advert/digipak is for? and why?
2) If you had two words to describe the feel of this print work, what would they be?
3) If you have watched my music video, did you feel like my print work linked successfully with it? Why/Why not?
The feedback our focus group gave also highly depended on what cultural capital people were using to make sense of the texts, and if they thought our work was similar to any other media texts. A lot of it was vague with comments such as:
Some of my target audience related my music video to other texts, such as the film 'The Strangers' and the Pepsi Max advert, showing that the audience were most drawn in by the masks used.
+The+Strangers+Screenshot+1.jpg)
When reading through the feedback I received from the questions asked it is evident that our target audience have been directly affected by the text in the way we intended them to, like in Morley's Cultural Studies Approach, the audience have taken the preferred reading. Our target audience/focus group can relate to the narrative in our video, as they understand that 'lads' of a similar age spend a lot of time in the pub with mates, and spend a lot of time travelling too and from commitments (i.e. travelling via train and bus to get around London) the video is seen to reflect this, and our audience see this as a positive notion and very relatable. An older audience might take an oppositional view to the video and might believe it to be a negative reflection on youths, portraying them as 'yobbish', and not taking much seriously. This reading is also stated by Morley.
Our Focus Group have spread our music video on 'Facebook' by tagging their friends in the video and by posting the link on their homepages. Media 2.0 has allowed us to get general feedback from a greater audience, with the use of comments on Facebook and also 'likes' on Youtube. This shows that Flew's theory of producers and audiences changing relationship is true, us as producers are also in our target audience and we are able to show our product through media 2.0 quickly and easily because we associate with people from our target audience.
Our target audience have generally recognised the intended genre as Brit-Pop, as we have included stereotypical features of other videos of the same genre, such as outdoor, street scenes and following the 'day-to-day life' setting of our main character. Our focus group related our video to those of the Arctic Monkeys and Viva Brother which were two of our original inspirations.From our feedback things that I would alter if I were to do this again would be; including more of a performance from the band as a whole, because of snow disruption we were not able to get to the venue we had organised to used, and we were unfortunately unable to reschedule or find anything else suitable. I would also have liked to include the masks more, especially the pig mask as it held a great significance in my poster, yet it is rarely included in the video, creating no link for the audience.
The feedback our focus group gave also highly depended on what cultural capital people were using to make sense of the texts, and if they thought our work was similar to any other media texts. A lot of it was vague with comments such as:
Some of my target audience related my music video to other texts, such as the film 'The Strangers' and the Pepsi Max advert, showing that the audience were most drawn in by the masks used.
+The+Strangers+Screenshot+1.jpg)
When reading through the feedback I received from the questions asked it is evident that our target audience have been directly affected by the text in the way we intended them to, like in Morley's Cultural Studies Approach, the audience have taken the preferred reading. Our target audience/focus group can relate to the narrative in our video, as they understand that 'lads' of a similar age spend a lot of time in the pub with mates, and spend a lot of time travelling too and from commitments (i.e. travelling via train and bus to get around London) the video is seen to reflect this, and our audience see this as a positive notion and very relatable. An older audience might take an oppositional view to the video and might believe it to be a negative reflection on youths, portraying them as 'yobbish', and not taking much seriously. This reading is also stated by Morley.
Our Focus Group have spread our music video on 'Facebook' by tagging their friends in the video and by posting the link on their homepages. Media 2.0 has allowed us to get general feedback from a greater audience, with the use of comments on Facebook and also 'likes' on Youtube. This shows that Flew's theory of producers and audiences changing relationship is true, us as producers are also in our target audience and we are able to show our product through media 2.0 quickly and easily because we associate with people from our target audience.
Our target audience have generally recognised the intended genre as Brit-Pop, as we have included stereotypical features of other videos of the same genre, such as outdoor, street scenes and following the 'day-to-day life' setting of our main character. Our focus group related our video to those of the Arctic Monkeys and Viva Brother which were two of our original inspirations.From our feedback things that I would alter if I were to do this again would be; including more of a performance from the band as a whole, because of snow disruption we were not able to get to the venue we had organised to used, and we were unfortunately unable to reschedule or find anything else suitable. I would also have liked to include the masks more, especially the pig mask as it held a great significance in my poster, yet it is rarely included in the video, creating no link for the audience.
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